Foto de perfil de Caio Macedo

Caio Macedo

Designer, UI/UX curious, Branding Enthusiast and, by chance, Advertiser.





Ícone da bandeira dos Estados Unidos da América



about me

I'm not a big fan of describing myself but let's start, since you came here to know more about me: You already know my name (in case not just read on the top of the page, it is in capital letters, my dear), I'm 23 years old and I am a multitask and multiknowledge person or, in new terms, an unicorn designer 🦄. Basically is someone with known of a wide range of subjects – a thing that you cannot find so easily – just like the horse with a horn.

And than you think: "This guy is so pretentious saying that he knows everything". Well, maybe I am but its a thing that I heard some (plenty) of times in my life, and when you say something too many times it becomes true, right? Even though, on my resume or at my portoflio down here you can see that its like that. I don't think it is bad beign something that the majority don't believe it exists, after all, I exist. 🙃

But all this yadda yadda can be resumed as a person who likes too much what he does and always look to know something new (that's for you, HR Consultants). And it is basically this. Since I was a little Caio, I believed that I'd be an architect and, until I start having classes of Architecture, still believed on that. But this part of my life/carreer is another story...

Design entered my life as a way to see everything in a pretty and organized way. Its cliche but, stealing (and adapting) a phrase of a friend who is Math teacher: "The whole world has design on it". Everything that exists, we use, wear, consume and other verbs not listed here exists the way they exist because someone spent some sufficient hours seated thinking on how a trash bin, a website or a light switch should be made in a pleasant and easy-to-use way to the final user. Or not.

And then, taken by this infinite curiosity of always find a way to make things prettier and practical I study, work and exist as designer. An XD screen, a line of HTML code, a Photoshop layer at a time. After all, everyone wants to leave a mark on the world, right? I hope mine will be the most well designed it could be.





Professional Experience

Graphic and Webdesign Consultant 2015 – today
Brazilian Navy

Consulting the navy officers in the areas of graphic design and webdesign inside the Saúde Naval project, which reformulated and reestructured the Navy Health System, focusing on humanization and optimization of communication and physical resources, offering a better service to the NHS user (the military and its dependants).

Graphic Designer and Art Director 2014 – today
International Cooperation Office of the Universidade Federal Fluminense

In charge of the development of graphic and web products to promote the University to foreign students and national to promote exchange opportunities. Also in charge to produce content to the ICO networks.

Designer 2014 – 2016
Outreach in Focus Journal (inside the Vice-Presidency of Outreach - UFF)

Graphic production and diagramming of the print editions of the Jornal Extensão em Foco, which reports about the outreach activities developed at the UFF.

Freelancer Designer 2014 – 2015
Exato Produtora

Production of graphic materials (online and offline) to the clients of the company.

Designer and Art Director 2012 – 2015
Brazilian Navy

From 2012 to 2015, the Brazilian Navy and the Universidade Federal Fluminense executed an Integrated Communication Plan to the summer activities, innovating in initiatives to reduce the number of nautical accidents by raising awareness and engaging the people to report abuses under the motto of the Operação Verão Marinha do Brasil (Brazilian Navy's Summer Operation) campaign.



Other Experiences and Acknowledgments

Victory Ceremonies Production feb and mar 2018
XXIII Winter Olympic Games PyeongChang 2018
XII Winter Paralympic Games PyeongChang 2018

Production of the athlete's Victory Ceremonies during the Olympic and Paralympic Games in PyeongChang, South Korea.

NPC Services Assistant sep 2016
XV Paralympic Games Rio 2016

Assistant to New Zealand's National Paralympic Committee duting the Paralympic Games in Rio de Janeiro.

Event Production aug 2016
XXXI Olympic Games Rio 2016

Production of the entertainment and Victory Ceremonies activites at the Olympic Aquatic Stadium during the Olympic Games in Rio de Janeiro.

Prize in Graphic Design 2014
Intercom Southeast Region Prize

The project Brands to the Department and Course Coordination of Social Communication of UFF were contemplated as the best Graphic Design product of the Southeast region by the Society of Interdisciplinary Studies in Communication (Intercom) in 2014.

Prize in Integrated Communication Project 2013
Intercom Southeast Region and National Prizes

The Operação Verão Marinha do Brasil prized as the best Project of Integrated Communication in the southeast, and later national, by the Society of Interdisciplinary Studies in Communication (Intercom) in 2013.

Webdesigner and Graphic Designer 2012 – 2016
Vitamina UFF

The Vitamina UFF is a project to bring news and presentations of known advertisers to the university students. My role were to promote the brand Vitamina UFF through the development of the graphic and concept parts of the events (yearly themed) and producing websites and hotsites to the project.

Education

Media Studies 2016 – today
Undergraduation
UFF – Universidade Federal Fluminense

Advertising & Propaganda 2012 – 2016
Undergraduate in Social Communication
UFF – Universidade Federal Fluminense

Entrepreneurship and Innovation 2015
MINOR Sequential Course
UFF – Universidade Federal Fluminense


Skills / Courses

Adobe Suite
Photoshop, Illustrator, InDesign, Premiere
Apple
macOS, Final Cut
HTML + CSS
CMS
WordPress, Drupal, Joomla
Facebook Ads
E-mail Marketing
MailChimp, phpList and custom platforms
Google Analytics & Adwords
Polo Criativo
Finished on 03/17 and 06/17
Graphic Production
Polo Criativo
Finished on 03/17
Media Training
Associação de Imprensa da Barra (AIB)
Finished on 11/15
Brand Marathon
LAJE / Ana Couto Branding
Finished on 08/15
Speeching and Argumentation
Universidade Castelo Branco (UCB)
Finished on 11/15
User Experience Bootcamp
Istituto Europeo di Design + HUGE
Finished on 01/16


Foreign Languages

Fluent Portuguese
Advanced English
Finished on 12/2011 – WIZARD Brasil
TOEFL iTP – 567/677 – Made on 04/15
TOEIC – 750/850 – Made on 04/12
Conversation I and II – Made in 2017
Intermediate Spanish
Basic French


Academic Research

Visual Communication
Graphic Design
Branding
UI/User Experience (UI/UX)
Integrated Communication
more at Lattes (in Portuguese)





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